Top Copywriter Interview Questions with Example Answers [2022]

Prepare for your Copywriter interview by going through these most asked Copywriter interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: What other companies have you interned at?
  • Question Overview: This question is a test. You want to see if the applicant has experience in the field. If they have not had any experience, you need to ask yourself if they are ready to take on the responsibilities of a copywriter. If they have had experience, you want to see how that experience has prepared them for your company.

    Sample Answer: I have interned at several companies in the past, including XYZ and ABC. I have learned a lot from my experiences and am ready to take on more responsibility.

      What the interviewer is looking for:
    • - Experience in the field
    • - An indication that they are ready for the job
    • - A demonstration of their ability to learn

  • Question: How would you balance quality and quantity?
  • Question Overview: This question is a test of the applicant's work ethic. You want a copywriter who is willing to work hard, but also knows when to take a break. The right candidate will be able to tell you how they would balance these two important elements of a successful copywriting campaign.

    Sample Answer: I would make sure that I was meeting deadlines and delivering quality work. I would also make sure that I was taking time out for myself and my family.

      What the interviewer is looking for:
    • - A willingness to work hard
    • - A recognition that quality is more important than quantity
    • - An understanding that breaks are important

  • Question: Where do you see yourself in 5 years?
  • Question Overview: This question is a test of the applicant's goals. You want to hire someone who has a clear vision of where they want to be in the future. You also want to hire someone who is willing to put in the work to get there.

    Sample Answer: I see myself as a successful copywriter with your company. I have big plans for your company and I am willing to put in the work to make it happen.

      What the interviewer is looking for:
    • - A clear vision of the future
    • - A willingness to work hard
    • - A desire to grow with your company

  • Question: What was the biggest challenge you've faced in your previous positions?
  • Question Overview: This question is a test. You want to see how your applicant handles challenges. If they are unable to overcome obstacles, they will not be able to overcome the obstacles of your business. You want a copywriter who can handle the unexpected.

    Sample Answer: The biggest challenge I've faced in my previous positions was the need to meet deadlines. I've learned that it is important to manage my time well and to always be prepared for an emergency project.

      What the interviewer is looking for:
    • - An ability to overcome challenges
    • - A recognition that challenges are part of the job
    • - A willingness to take on the unexpected

  • Question: How is your experience in higher education relevant to copywriting and marketing?
  • Question Overview: Higher education is not always necessary to be a good copywriter. However, if your company has a formal educational requirement, this question will help you determine if the applicant meets that requirement. If they do not have the required degree, you can ask them to explain why they are qualified to do the job.

    Sample Answer: I have been an active member of my university's copywriting club. I have also written for the school newspaper and literary magazine.

      What the interviewer is looking for:
    • - An understanding of the relevance of higher education
    • - An explanation of how they are qualified
    • - A demonstration of their writing ability

  • Question: How did you become a professional copywriter?
  • Question Overview: This question is important because it will give you insight into the applicant's background. You want to know if they have a formal education in writing, or if they learned the trade on their own. You also want to know if they have experience in the field.

    Sample Answer: I have a bachelor's degree in English and a master's degree in copywriting. I've been working as a professional copywriter for three years.

      What the interviewer is looking for:
    • - A formal education
    • - Experience in the field
    • - A desire to learn

  • Question: What have you done to improve yourself in the last year?
  • Question Overview: This question is a test of the applicant's drive and initiative. You want a copywriter who is always looking for ways to improve. If they say that they have not done anything to improve themselves, then they are not likely to be a good fit for your company.

    Sample Answer: I've taken several classes on copywriting and have read several books on the subject. I've also been networking with other copywriters in my field.

      What the interviewer is looking for:
    • - A list of things they have done to improve themselves
    • - An indication that they are always looking for ways to improve
    • - A willingness to learn and grow

  • Question: What is your desired salary?
  • Question Overview: This question is a test. You want to know how much the applicant values their own work. If they are not willing to put a price on their own work, they may not be willing to put in the effort you need. The right candidate will give you a number that is reasonable and fair.

    Sample Answer: I am looking for a salary of $50,000 per year.

      What the interviewer is looking for:
    • - A reasonable salary
    • - An understanding of the value of their work
    • - An indication that they are willing to negotiate

  • Question: What kind of work environment do you prefer?
  • Question Overview: This question is a test. You want to see if the applicant will be a good fit for your company. If they say they prefer to work alone, you may want to reconsider. A good copywriter works well in a team environment. They need to be able to communicate with other departments and work well with others.

    Sample Answer: I prefer a team environment where I can bounce ideas off of others and collaborate on projects.

      What the interviewer is looking for:
    • - A willingness to work in a team environment
    • - An ability to communicate with others
    • - A desire to work in a collaborative environment

  • Question: What are your strengths and weaknesses?
  • Question Overview: This is a very common question, and it is important to see how the applicant answers it. You want to see how they view themselves and how they view their work. If they are humble, they will list their weaknesses first. If they are confident, they will list their strengths first.

    Sample Answer: My strengths are my ability to write clear and concise copy that gets results. My weakness is that I am a perfectionist and I have a hard time letting go of projects once I start them.

      What the interviewer is looking for:
    • - An honest approach to self-evaluation
    • - A recognition of strengths and weaknesses
    • - An indication of how they will improve

  • Question: How would you describe this phone on our website?
  • Question Overview: This is a trick question. It is meant to see how well the applicant can think on their feet. You want someone who can think quickly and come up with a creative answer.

    Sample Answer: I would describe this phone as the best phone in the world. It is sleek, stylish and has all the features you need to make your life easier.

      What the interviewer is looking for:
    • - An ability to think quickly
    • - A creative approach to problem solving
    • - A sense of humor

  • Question: When can you join us?
  • Question Overview: This is a simple question that can tell you a lot about the applicant. If they are eager to start, they may be more willing to work hard and meet deadlines. If they are not ready to start right away, you may want to consider someone else.

    Sample Answer: I am ready to start as soon as possible. I am excited about the opportunity to work with your company.

      What the interviewer is looking for:
    • - An eagerness to start
    • - A willingness to meet deadlines
    • - A desire to be a part of your company

  • Question: Tell me about your experience at (company name).
  • Question Overview: This question is a test. You want to know that your applicant has the experience to handle the job. If they have not worked at a company similar to yours, you want to know that they have the skills and knowledge to succeed.

    Sample Answer: I worked at (company name) for two years. I learned a lot about the industry and was able to apply my knowledge to my work.

      What the interviewer is looking for:
    • - A demonstration of knowledge about the company
    • - A recognition of the company's strengths and weaknesses
    • - An indication that they can handle the job

  • Question: What kind of ads do you dislike?
  • Question Overview: This question is a test. You want to know if the applicant is a good fit for your company. If they say, "I hate all ads," then they may not be a good fit for your company. You want someone who is willing to admit that some ads are better than others.

    Sample Answer: I dislike ads that are misleading or pushy. I like ads that are honest and straightforward.

      What the interviewer is looking for:
    • - An understanding of the purpose of advertising
    • - An ability to admit when an ad is well-done
    • - An inclination to understand the audience

  • Question: Please use popsicle sticks to make a conveyance for an egg that will prevent it from breaking.
  • Question Overview: This question is a test of creativity. You want to see how the applicant thinks outside the box. You are looking for an answer that is both creative and practical. You want to see how the applicant thinks on their feet.

    Sample Answer: I would use two popsicle sticks and a rubber band to create a sling for the egg. This will keep the egg from breaking when it is dropped.

      What the interviewer is looking for:
    • - Creativity
    • - A willingness to think outside the box
    • - A demonstration of problem solving skills

  • Question: What motivates you?
  • Question Overview: A good copywriter is motivated by the desire to succeed. They are driven to do their best work and to help your company succeed. You want to hire someone who is motivated by the desire to do a good job.

    Sample Answer: I am motivated by the desire to help your company succeed. I want to make sure that your company gets the best return on its investment in my services.

      What the interviewer is looking for:
    • - A desire to succeed
    • - A willingness to work hard
    • - A passion for the job

  • Question: How do you handle difficult team members?
  • Question Overview: This question is all about the applicant's ability to work with others. If they are unable to work with others, they will not be able to work with your team. You want a copywriter who can work well with others and who is a team player.

    Sample Answer: I am a team player and I understand that everyone has different personalities. I am able to work well with others and I am able to compromise when necessary.

      What the interviewer is looking for:
    • - An ability to work well with others
    • - A willingness to compromise
    • - A recognition that not everyone is the same

  • Question: What do you find out there in the market place that's effective and really good work?
  • Question Overview: This question is a test of the applicant's knowledge of the industry. You want to know that they are up to date on the latest trends and techniques. You also want to know that they are looking for ways to improve their own work.

    Sample Answer: I like to read blogs and magazines to stay up to date on the latest trends and techniques. I also look at other copywriters' work for inspiration.

      What the interviewer is looking for:
    • - A recognition of current trends
    • - An understanding of what makes good work
    • - An indication that they are always looking for ways to improve

  • Question: How will you solve this problem?
  • Question Overview: This question is a test of the applicant's ability to think on their feet. You want to see how well they can come up with a solution to a problem. This question will also help you determine if the applicant is a good problem solver.

    Sample Answer: I would research the problem and find out what is causing it. Then I would come up with a solution that would fix the problem.

      What the interviewer is looking for:
    • - An ability to think on their feet
    • - A readiness to solve problems
    • - A desire to help your company succeed

  • Question: It depends on the position.
  • Question Overview: This is a simple question, but the answer can tell you a lot about the applicant. You want a copywriter who is willing to work hard and put in the time to do the job right. If they say, "It depends on the position," then they may not be willing to put in the effort you need.

    Sample Answer: I am willing to put in the time and effort necessary to do a good job.

      What the interviewer is looking for:
    • - A willingness to work hard
    • - A desire to do a good job
    • - A recognition of the importance of hard work