Top Marketing Interview Questions with Example Answers [2022]

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I'm not always the best at keeping up with the latest trends in the marketing field. I'm always trying to learn more, but I'm not always able to keep up with all the new developments.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to understand how the candidate deals with negative feedback.

Sample Answer: I take criticism very seriously. I'm always looking for ways to improve my work, and I welcome feedback from my peers. I've found that the best way to deal with criticism is to address it head on. If someone has a complaint about my work, I try to find out what they're unhappy about and how I can make it better.

What the interviewer is looking for:
• - Do they take criticism personally?
• - Are they able to take criticism and turn it into a positive?
• - Do they have a plan for dealing with criticism

Question Overview: The goal is to understand the candidate's experience in the field.

Sample Answer: I have a lot of experience in the marketing field. I've worked with a variety of brands, including a tech company, a food company and an entertainment company. I've also worked on a variety of projects, including social media marketing, experiential marketing and brand awareness campaigns.

What the interviewer is looking for:
• - Are they able to name specific brands or companies they have worked with?
• - Are they able to name specific projects they have worked on?
• - Are they able to name specific skills they have learned

Question Overview: The goal is to see how the candidate presents him or herself.

Sample Answer: I would describe myself as a hard worker, who is always looking for ways to improve the brand and make it more successful. I'm a big fan of your product, and I'm excited to be a part of the team that makes it even better.

What the interviewer is looking for:
• - Do they have a sense of humor?
• - Are they confident?
• - Are they professional?

Question Overview: The goal is to understand how the candidate will get to the office.

Sample Answer: I will drive to work. I live in the city, so it's easy to get around by car.

What the interviewer is looking for:
• - Do they have a car?
• - Do they have a plan for getting to work?
• - Do they have a plan for getting home?

Question Overview: The goal is to see how the candidate responds to a question that is not directly related to marketing.

Sample Answer: My favorite movie is "The Shawshank Redemption." It's a story about hope and perseverance, and I think that's something that's really important in marketing.

What the interviewer is looking for:
• - Do they have a good answer ready to hand?
• - Do they enjoy discussing the movie?
• - Are they able to connect the movie to their own life or career

Question Overview: The goal is to understand how the candidate handles being away from home.

Sample Answer: I'm very comfortable working away from home. I've been on the road for extended periods of time before, and I enjoy the opportunity to see new places and meet new people.

What the interviewer is looking for:
• - Do they seem comfortable with travel?
• - Do they have a good attitude about it?
• - Are they willing to travel?

Question Overview: The goal is to understand the candidate's opinion on the business model.

Sample Answer: I think the business model of a company that sells products for a low price and makes up for it in volume is not doing so well. This model is not sustainable because it does not take into account the cost of customer acquisition.

What the interviewer is looking for:
• - Do they have a good grasp of the business model?
• - Do they understand the business model's strengths and weaknesses?

Question Overview: The goal is to understand how the candidate handles time pressure.

Sample Answer: I'm very good at managing my time and meeting deadlines. I have a system for prioritizing tasks, and I'm able to work well under pressure. I've never missed a deadline in my career.

What the interviewer is looking for:
• - Do they appear confident in their ability to meet deadlines?
• - Do they appear to be able to prioritize tasks?
• - Are they able to meet deadlines without sacrificing quality

Question Overview: The goal is to understand how the candidate deals with rejection.

Sample Answer: I try to see rejection as an opportunity to learn and improve. I take the time to understand why the customer rejected my product, and I use that information to improve my product or marketing strategy.

What the interviewer is looking for:
• - Do they feel comfortable discussing rejection?
• - Do they have a plan for dealing with rejection?
• - Do they see rejection as an opportunity or a setback

Question Overview: The goal is to understand how the candidate thinks about the website.

Sample Answer: I'd like to see more content on the homepage, as well as a more streamlined navigation system. I'd also like to see a more prominent call to action for customers to engage with us on social media.

What the interviewer is looking for:
• - Do they have a clear idea of how to improve the website?
• - Do they have a clear idea of what the website is supposed to accomplish?
• - Do they have a clear idea of what the customer wants from the website

Question Overview: The goal is to see how the candidate approaches a difficult marketing challenge.

Sample Answer: I would start by identifying the most influential students on campus and reaching out to them, inviting them to a private event where I could show them how Windows is better than Mac. I would also create a social media campaign that would encourage students to switch.

What the interviewer is looking for:
• - Do they have a clear strategy for the campaign?
• - Do they have a clear plan for how to implement the strategy?
• - Are they able to articulate the plan in a clear and confident way

Question Overview: The goal is to understand what the candidate values and what they are proud of.

Sample Answer: I'm most proud of my education. I'm a graduate of the University of Michigan, and I'm proud to have earned a degree from such a prestigious institution.

What the interviewer is looking for:
• - Does the candidate value family?
• - Are they proud of their education?
• - Are they proud of their career?