Top Sales Assistant Interview Questions with Example Answers [2022]

Prepare for your Sales Assistant interview by going through these most asked Sales Assistant interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: Tell me about your self.
  • Question Overview: You want to hire someone who's confident and comfortable with their own personal brand. You want to hire someone who's able to communicate clearly and effectively. You want someone who's able to express themselves in a way that makes you feel like they're a good fit for your store.

    Sample Answer: I'm a hard worker and I'm always looking for new ways to improve my skills. I'm always eager to learn new things and I'm always willing to help out my co-workers.

      What the interviewer is looking for:
    • - Confidence
    • - Ability to communicate effectively
    • - Good listener

  • Question: How would your friends describe you?
  • Question Overview: You want to hire someone who's friendly and outgoing, but not so much that they're pushy or aggressive. You want someone who's confident and comfortable with themselves.

    Sample Answer: My friends would describe me as a friendly person who is always willing to lend a hand.

      What the interviewer is looking for:
    • - Friendly
    • - Confident
    • - Outgoing

  • Question: How do you keep up with the latest fashion trends?
  • Question Overview: This is an important question because you want your sales assistants to be able to help customers find the latest trends and products. You also want them to be able to make recommendations for customers who are looking for something new. Look for an answer that includes a few examples of how the candidate stays up to date with the latest trends.

    Sample Answer: I read fashion blogs and magazines, and I also follow a few brands on social media. I also watch TV shows that feature fashion.

      What the interviewer is looking for:
    • - Examples of staying up to date with fashion trends
    • - Ability to make product recommendations

  • Question: What do you think about your hero?
  • Question Overview: You want to hire someone who has a positive attitude about their hero and can explain why they admire them so much. You want to hire people who are motivated by their heroes and have a desire to be like them.

    Sample Answer: I admire my hero because he's a hard worker and is always willing to help others.

      What the interviewer is looking for:
    • - Positive attitude about the hero
    • - Explanation of why the person is admired

  • Question: How would you describe the Superdry brand and its differentiation from main competitors?
  • Question Overview: You want to hire someone who's familiar with the brand and can explain it to customers. You want a sales assistant who can answer questions about the brand and its products. You also want someone who can give you specific examples of how the brand is different from its competitors.

    Sample Answer: Superdry is a British brand that's known for its high-quality products. The company is known for its use of innovative fabrics and designs.

      What the interviewer is looking for:
    • - Knowledge of the brand
    • - Ability to explain the brand
    • - Knowledge of competitors' products

  • Question: What do you know about us?
  • Question Overview: This question is a great way to see how much research your candidate has done on your company. You want someone who's familiar with your company and its products, and who's able to demonstrate that they know what you do and what sets you apart from your competitors.

    Sample Answer: I know that you are a family-owned business that has been in the community for over 30 years. I also know that you have a wide variety of products and services to meet the needs of all customers.

      What the interviewer is looking for:
    • - Demonstrates knowledge of company
    • - Products and services
    • - Knowledge of competitors

  • Question: Which two brands do we not have in the UK?
  • Question Overview: You want to hire someone who's familiar with your products and can answer this question without hesitation. Look for an answer that includes the brand names and the reasons why they're not available in the UK.

    Sample Answer: We don't carry brand X because it's not a very popular brand in the UK. We don't carry brand Y because it's a very expensive brand.

      What the interviewer is looking for:
    • - Familiarity with your product line
    • - Knowledge of your competitors
    • - Ability to think on their feet

  • Question: What is your favorite dish to cook?
  • Question Overview: You want to hire someone who can cook and enjoys cooking. This will help them be more comfortable in the kitchen and will also give them a sense of pride in their work. You want someone who's willing to learn and grow as a cook, so they can be a valuable asset to your team.

    Sample Answer: I love making pasta dishes because they're so versatile.

      What the interviewer is looking for:
    • - Ability to cook
    • - Enjoys cooking
    • - Willingness to learn new recipes and techniques

  • Question: What are some qualities that you think would be useful for this job?
  • Question Overview: You want to hire someone who is enthusiastic and willing to go the extra mile. You want to hire someone who is a team player and can work well with others. You want a candidate who can demonstrate that they're able to work well under pressure and will be able to handle the stress of a busy store.

    Sample Answer: I think being a team player is important because it allows me to work with other employees to help customers find what they need. I am always willing to go the extra mile for my customers.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Team player
    • - Enthusiasm for sales

  • Question: What are your strengths and weaknesses?
  • Question Overview: You want to hire someone who can acknowledge their weaknesses and explain how they're working to improve them. You also want to hear about their strengths and how they've been able to use them to their advantage.

    Sample Answer: I'm a perfectionist and sometimes I get too caught up in making sure everything is perfect. I'm working on being more flexible and not getting frustrated when things don't go as planned.

      What the interviewer is looking for:
    • - Acknowledgement of weaknesses
    • - Examples of how they're working to improve
    • - Demonstrates strengths and how they've been used

  • Question: Who is your fashion icon?
  • Question Overview: You want to hire someone who's a fan of your store's products and who has a sense of style that's similar to your store's. You don't want someone who's going to push their own personal style on your customers.

    Sample Answer: I love the way the models in the latest catalog look in the new fall line.

      What the interviewer is looking for:
    • - Acknowledgement of the store's products
    • - Style that matches the store's

  • Question: Who do you follow on social media?
  • Question Overview: You want to hire someone who's engaged in social media and has a presence online. Look for a candidate who follows brands in your industry and is active on social media. You want someone who's not shy about posting on social media, but not someone who's constantly posting or tweeting.

    Sample Answer: I follow a lot of brands in the retail industry, including yours. I also follow a few local businesses that I like.

      What the interviewer is looking for:
    • - Brands in your industry
    • - Active on social media
    • - Engaged in social media

  • Question: What do you think will be your responsibilities in this role?
  • Question Overview: You want to hire someone who's going to be able to handle the responsibilities of the job and not feel overwhelmed. Look for an answer that includes examples of specific tasks that the candidate will be doing on a daily basis. You want someone who's going to be able to take initiative and be proactive, but not so much that they're going to be stepping on your toes or doing things without your approval.

    Sample Answer: I would be responsible for greeting customers, assisting them with finding the right product, and making sure they have a positive experience in the store.

      What the interviewer is looking for:
    • - Examples of daily tasks
    • - Ability to take initiative
    • - Willingness to ask for help when needed

  • Question: What would you do if you were in the situation of a Zara employee?
  • Question Overview: You want to hire someone who can think on their feet and make decisions quickly. You want a candidate who can give you an example of a situation they were in where they had to make a decision quickly and how they handled it.

    Sample Answer: If I saw that a customer was unhappy with their purchase, I would ask them if they would like to exchange it for something else.

      What the interviewer is looking for:
    • - Ability to think quickly
    • - Demonstrates problem-solving skills
    • - Acknowledgement of possible challenges as a sales associate

  • Question: How many brands are there under inditex?
  • Question Overview: You want a candidate who's familiar with the brands you carry in your store and can speak to them intelligently. You also want someone who's knowledgeable about the products you carry and can answer questions about them.

    Sample Answer: Inditex is the parent company of Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Uterqüe, and Zara Woman.

      What the interviewer is looking for:
    • - Knowledge of specific brands
    • - Familiarity with products
    • - Ability to speak intelligently about brands and products

  • Question: What did you find out about your teammate?
  • Question Overview: You want to hire someone who is able to work well with others and is a team player. You want a candidate who can give specific examples of how they worked with a teammate and what they learned from the experience.

    Sample Answer: I learned how to be more patient and how to listen better.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Demonstrates ability to learn from others
    • - Demonstrates ability to work in a team environment

  • Question: What is your favorite food?
  • Question Overview: You want to hire someone who's passionate about their job and who will be enthusiastic about working for your company. You want an applicant who will be able to give you a detailed answer that shows they're excited about the job and the company.

    Sample Answer: I love pizza! I like to get a slice of pepperoni pizza for lunch every day.

      What the interviewer is looking for:
    • - Passion for the job
    • - Enthusiasm for the company

  • Question: Who is the most influential person in fashion at the moment and why?
  • Question Overview: You want to hire someone who is up-to-date on the latest trends and can give you examples of how they stay informed. Look for a candidate who can explain how they keep up with the latest trends and what their favorite brands are.

    Sample Answer: I follow fashion blogs and magazines to stay up-to-date on the latest trends. My favorite brands are Michael Kors and Coach.

      What the interviewer is looking for:
    • - Ability to stay on top of trends
    • - Familiarity with popular brands
    • - Knowledge of designers

  • Question: What kind of experience do you have in retail?
  • Question Overview: This is a question that you want to ask of all of your applicants. You want to know if they've worked in a retail environment before and what their experience has been. You want to hire someone who's been able to learn from past experiences and apply that knowledge to your store.

    Sample Answer: I have worked in retail for the past three years. I have learned how to make customers feel welcome and comfortable. I have also learned how to work with a team.

      What the interviewer is looking for:
    • - Experience in retail
    • - Specific examples of past experiences
    • - Ability to explain how they learned from past experiences

  • Question: How good are you at math?
  • Question Overview: You want to hire someone who can do basic math in their head. You don't want to hire someone who has to pull out a calculator every time they need to do a simple addition or subtraction.

    Sample Answer: I'm very good at math and can do it in my head.

      What the interviewer is looking for:
    • - Ability to do basic math in their head
    • - Ability to think quickly on their feet